Scope Cash Appeal
36% of online consumers trust video adverts
Adverts are difficult to master and experience shows that fundraising through social media is notoriously difficult. Videos rarely raise a significant amount of money independently.
They can now be found in a variety of formats, with companies such as Cosmo pushing their content heavily on Snapchat and others such as the National Autistic Society experimenting with 360 videos.
Warm and Cold Audiences
However, videos are immensely successful at warming audiences to your brand and building relationships with your followers and subscribers, making them much more receptive to donating money in the future.